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Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how marketing and PR agencies should be working with social media agencies to create content.

Steve Jobs is the anti-Internet. The Internet is utilitarian, it works, but it's ugly. Jobs's stuff is so beautiful that when taken to its logical conclusion, and he's almost there now, it's so dazzling, so beautiful that you fail to see that it is also useless

We keep building technologies that allow us to do what we like to do better, faster, more efficiently. The practices of recording and sharing are not new and we seem to love technologies that aid in these practices. As for vacation... well, recording and sharing vacations are also not new even if the newfangled technology allows us to do this better, faster, more efficiently. And, personally, I'm totally with the audience member who expressed the need to put away the technology (including the camera!) and be in the moment. But I should also take a moment to highlight that there are very good psychological reasons for wanting to record and share our vacations.

The processes of recording and sharing help make things "real" by expanding their significance in our lives. These are tools to aid us in building memories. We forget most moments in our lives, but when we record and share, we take the steps to solidify these memories. Vacation is a luxury and it's (usually) filled with happy times that we want to remember. So when we record and share, we seek to keep these memories close. I cannot fault people for wanting to do this (especially in a country where people get so little vacation on average). I understand the desire to just be present on vacation, but I also understand why people are so determined to lock down these memories and contribute positive stories to the information flow of their friendships. I can't fault them for this, even if I'd prefer that we all took a break and just enjoyed the moment. So before we mock those who are documenting their memories through the crazy new technologies, let's also recognize that this is just one in a long line of recording and sharing tools. And, I would argue, not the most annoying one yet.

Focus on the process and not the results. Zen is about attaining wisdom through action. Results come from wisdom and learning. Do I mean the mere act of putting the post online? Well, that too. There is a certain satisfaction - and sense of accomplishment - that accompanies the tactile experience of posting the material yourself.

That's why it's so hard to work through approval processes and reviews with blogs. It delays that production moment you so crave - the reward for having done the work, the moment when the content stands in front of your readers.

There is one more thing. The zen part of kaizen also means doing the right thing. This is where honesty and transparency come into play. Have you linked out to your sensei (teachers) in the post? Have you responded to a question? Have you taken the time to read and connect? Have you recognized and thanked your community?