More and more people use micro-blogging and social networks in everyday life, but what does "working with social media" means? Social media is really a job?
Because it is direct to customer and prospect, social media can help you in many areas:
- customer service - gathering information and recommendations in addition to real time support
- research and analysis - tracking new trends, gathering feedback
- marketing - bringing ideas back into the business and products to a market that wants them
- public relations - communicating efficiently with stakeholders
- product development - R&D, finding problems to solve
- innovation - collaboration, inspiration, influencing
But it won't do those things for you. Before you have a culture where sharing is not only possible, but encourages, you need to a have qualified and experienced team of people leading the organization there. People who are able to analyze issues, problem solve, recommend, implement, learn, and give you the business results you seek along with the proof of return on your investment. Your returns will be proportional to your ability to align the organization behind this team.
Depending on the challenges your organization faces, you may look to hire marketers, communicators, customer service reps, and public relations professionals (exemplary list), who understand the dynamics of social media and have used those tools for business. There's a big difference between using these tools to just hang out and to generate conversions.
I really agree with Valeria: "There's a big difference between using these tools to just hang out and to generate conversions". Create a fan page on Facebook is not enough...